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Kraft Pays Homage to Grilled Cheese
AdAge.com (subscription) In addition to the site, iheartgrilledcheese.com, Kraft is also sponsoring the so-called First Seventh Annual Grilled Cheese Invitational, also known as the world's largest grilled-cheese-cooking competition. "It's really just our intention to provide … |
The Grilled Cheese Invitational (GCI) is the largest, craziest, and most exciting Grilled Cheese cooking contest in the country and is the best thing to happen to sliced cheese since sliced bread! The GCI promotes an almost scary pursuit of perfection in a Grilled Cheese Sammich and allows for amateur and professional chefs to compete side-by-side in the hopes of becoming a true Grilled Cheese Champion.
The event was created by Tim Walker in 2003, in private artist loft in Downtown Los Angeles as a competition between friends. Since then, the Invitational has grown into a national movement dedicated to perfecting the art of grilled cheese, with thousands of cheese fiends and regional competitions across the country.
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